Vol. 6 No. 9 (2025)

Articles

• From Digital Marketing to Sustainable Human Resource Management: New Paradigms for the Success of Complex Projects in Morocco

  Dounia ZHAR, Najoua ZHAR

  628-639

  • PDF (Français (France))

• Behavioral Biases and Financial Decisions: A Systematic Review and Bibliometric Analysis of the Transition from Classical Theory to Behavioral Finance

  Chaimaa LAAMIME, Karima MIALED

  1-27

  • PDF (Français (France))

• Brand Commercial Orientation & Influencer Marketing: A Credibility Dilemma Perceived by Moroccan Consumers

  Yasmine BOUGHROUM, Chakib HAMADI

  28-43

  • PDF (Français (France))

• International trade of african firms: explaining export participation and intensity

  Adjiaratou Diakher DIANKO

  44-61

  • PDF (Français (France))

• Artificial Intelligence in Management Studies (2021–2025): A Bibliometric Mapping of Themes, Trends, and Global Contributions

  Yassine SEKAKI, Hamza ZIANE, Abdelhafid KHAZZAR

  62-80

  • PDF

• From satisfaction to Alumni relational commitment: the mediating role of organizational identification in Moroccan public higher education

  Youness EL HARTI, Jamal BERRAD

  81-97

  • PDF

• Perceived Quality of Information Systems and Logistics Performance: A Behavioral Approach in the Moroccan Pharmaceutical Sector

  Abdelaaziz LEKBICH

  98-111

  • PDF (Français (France))

• Reinventing the Resilience of Moroccan Artisan Supply Chains: An Inductive and Contextual Approach to Social Resilience

  Lamiae HASNAOUI, Sara LEBBAR

  112-125

  • PDF

• The social responsibility of Moroccan public universities: a qualitative analysis of perceptions and practices

  Fatima AHEKKAD, Abdelkader CHARBA

  126-141

  • PDF (Français (France))

• Microcredit in the service of Financial Inclusion: A Theoretical Analysis of its Contributions, Mechanisms, and Conditions for Effectiveness

  Ahmed Issam BELQASMI, Moustapha HAMZAOUI

  142-158

  • PDF (Français (France))

• The Student Entrepreneurial Ecosystem in Morocco: Conceptual Analysis and Theoretical Proposal

  Amal HAFAH, Zakia BENHIDA

  159-176

  • PDF (Français (France))

• Beyond Satisfaction: Exploring Engagement as a Strategic Lever for Organizational Performance in Language Centers in Morocco – A Qualitative Study

  Asmae KADAOUI, Mohammed BENSEDDIK

  177-199

  • PDF (Français (France))

• The Contribution of Performance Management and Management Control to Organizational Performance within the Public Sector in Light of New Moroccan Legislative and Regulatory Provisions

  Mohammed AKDIM, Hafida NIA

  200-219

  • PDF (Français (France))

• The Employee Experience in HR Marketing: A Catalyst for Managerial Innovation

  Kenza KADMIRI, Yassine BOUDI

  220-233

  • PDF (Français (France))

• Access to electricity and human development in Mali: an empirical assessment based on the ARDL model

  Mamadou dit Koro SIDIBE, Mariama SACKO, Tahirou TANGARA, Issa SACKO

  234-251

  • PDF (Français (France))

• Study of User Satisfaction with the Bus Transport Service: The Case of FSJES Students in Ait Melloul

  Mustapha MAADOUR, Nawal ZBIR, Kamal CHAKIR

  252-267

  • PDF (Français (France))

• Public Debt: Facilitator or barrier? A literature review of its impact on economic growth

  Nouhaila ZEROUAL, Mohammed Rachid AASRI

  268-283

  • PDF

• Framework of artificial intelligence on human resources management: Leveraging the transformation and performance in Moroccan companies

  Nabila EL BOUKHARI, Mounia FILALI

  284-302

  • PDF (Français (France))

• Targeting Social Assistance Beneficiaries Using Machine Learning: A Poverty Probability-Based Approach

  Chaymae SAHRAOUI, Tarek ZARI

  303-318

  • PDF

• A conceptual framework for a symbiotic integration of generative AI in post-secondary technical and vocational education and training (TVET): Bridging pedagogy, technology, and ethics

  Mounaim EL HAYANI, Fatiha BENAMAR

  319-339

  • PDF

• Consumer Engagement in social media: A Systematic Literature Review

  Asmae KADAOUI, Mohammed BENSEDDIK

  340-366

  • PDF (Français (France))

• The Impact of Teleworking on Productivity and Efficiency of Moroccan Employees

  Youssef KHATORI, Hamza ZERNANI

  367-374

  • PDF

• Gender Equality: A Key Driver of Economic Performance – The Case of Morocco

  Mama HAMIMIDA, Abdelmalik HMAIDI

  375-391

  • PDF (Français (France))

• Voluntary Disclosure by Listed Companies: Theoretical Framework and Strategic Issues

  Sarra RARHIBOU, Benaissa NAHHAL

  392-414

  • PDF (Français (France))

• Information Systems and Organizational Embedding: An Analysis of Technical and Structural Success Factors

  Abdelaaziz LEKBICH

  415-429

  • PDF (Français (France))

• The impact of psychological reactance on the purchase decision in the context of advertising communication: literature review

  Maryem BENBARI, Hafsa AIT KADIR, Nabila BHIH

  430-446

  • PDF (Français (France))

• Geographical Indications in Morocco: Implementation Challenges and Perspectives for the Valorization of Local Products

  Aicha RATIB, Lhoucine OUAHI

  447-461

  • PDF (Français (France))

• Industry 4.0 Technologies and Logistics Performance: A Thematic Analysis of the Literature

  Salwa LHAMIDI, Abdelwahed GOURCH, Othman BOULITAMA

  462-478

  • PDF (Français (France))

• Controlling Supply Chains through Joint Regulation: Lessons from Social Regulation Theory

  Imane EL KARTIT

  479-495

  • PDF (Français (France))

• Measuring Performance and Public Values: Challenges and Issues for Moroccan Universities

  Hicham BADIL, Soufiane NABIL, Tarik KASBAOUI

  496-511

  • PDF (Français (France))

• Reasoning under Uncertainty: A Dual-Process Perspective on Decision-Making in the Digital Age

  Anas EL OUARZADI, Karim CHARAF

  512-528

  • PDF

• Analysis of the differences in the tax treatment of participatory and conventional financial products

  Farah GUIGUI, Mohamed BELAHSEN

  529-546

  • PDF (Français (France))

• Evaluating Hospital Performance: international experience and possible adaptations for Morocco

  Rania OULAHIANE, Kaoutar EL MENZHI

  547-573

  • PDF

• Covid Crisis: Realities and Post-Covid reflections for a resilient hospital organization

  Khadija ELWARDI, Nadira MOURABIT, Mohammed BAKKALI, Amin LAGLAOUI

  574-588

  • PDF (Français (France))

• Digital transformation and adoption of mobile banking in the banking sector of African countries

  Chahlae EL MRABET EL BANNAI

  589-598

  • PDF

• Emerging trends in management control and quality improvement in healthcare: A PRISMA Systematic Literature Review

  Rajia ELFOGHI

  599-611

  • PDF

• The interactions between skills, knowledge, and well-being in the development of organizational innovation

  Chaimae QNAIS, Malika AKIOUD

  612-627

  • PDF (Français (France))

• Measuring and Managing Positive and Negative Externalities of New Business Creation: Toward Sustainable Entrepreneurial Ecosystems

  Taoufik DAGHRI, Amal BOUIZZEM

  640-651

  • PDF

• Assessing the Influence of ESG Indicators on Corporate Financial Performance: Evidence from Panel Data Analysis

  Najlae YACHOU

  652-670

  • PDF

• The relationship between managers and employees: a balance between authority and collaboration

  Chaimae QNAIS, Malika AKIOUD

  671-686

  • PDF (Français (France))

• Human resource management in the era of artificial intelligence: A literature review

  Mohamed BENALI

  687-696

  • PDF (Français (France))