Artificial intelligence : A lever for innovation and transformation in economics and management sciences

Abstract

The artificial intelligence is now emerging as a major lever for transformation in the fields of economics and management. Through its capabilities for massive data analysis, advanced modeling, and automation of decision-making processes, it is redefining traditional practices and paving the way for new managerial and organizational dynamics. However, this transformation raises ethical, social, and governance issues, requiring thoughtful and responsible integration of these technologies. This article adopts a critical theoretical approach and a literature review to explore the contributions of AI to economic modeling and organizational transformation, while highlighting the associated risks, particularly in terms of cybersecurity and equity. Particular attention is paid to the Moroccan context, through the examination of emerging initiatives and their concrete effects on economic and managerial practices.

Classification JEL : O33, O38, M15, M53, L86, J24, D83, D81, D01, K24, E27

Paper type: Theoretical Research