Vol. 4 No. 6-2 (2023): Empirical Research

Articles

• Social medias as communicational lever and transformational vector of sales workforce in the case of cooperatives: Case study of cooperatives in Beni Mellal – Khenifra

  Abdellah EL HAMDAOUI, El Mostafa FTOUH

  1-20

  • PDF (Français (France))
• Microfinance and development of entrepreneurship in Senegal: an empirical study of the three largest and most representative MFIs

  Saleh ANAS, Moussa DIOP

  21-38

  • PDF (Français (France))
• The appropriation of new technologies by middle managers: the case of ERP in Moroccan SMEs

  Omar BOUSSTTA

  39-56

  • PDF (Français (France))
• The economic inclusion of young people a major development challenge: Case of the INDH in the Tangier Tetouan Al Hoceima region

  Bouchta BOUASRIA, Khalid AZAMI HASSANI

  57-74

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• Influence of access to agricultural financing on the performance of rice producers in Manville

  Brice Babatoundé ADJERAN, Valentin Dimon DJAGOUN, Jacob Afouda YABI

  78-90

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• Evaluation of entrepreneurial Projects by Young people in Morocco, case of INDH phase III Projects

  Brahim FATHALLAH, LATIFA HORR

  91-115

  • PDF (Français (France))
• The practice of economic intelligence as a factor of competitiveness of Moroccan firms

  Abid IHADIYAN, Fadwa SEFRIOUI

  116-131

  • PDF (Français (France))
• Public communication and sustainable development: What are the effects on cooperatives in Morocco?

  Nadia BEZZAZ

  132-149

  • PDF (Français (France))
• Effects of market gardening promotion on gender relations in rural households in Benin

  Mansourath AKONDE, Alida ADJILE

  150-166

  • PDF (Français (France))
• The social responsibility of universities: an exploratory study within the Moroccan public university

  Sanaa BOUKHARI, Hind JEBLI CHRIFI

  167-184

  • PDF (Français (France))
• Impact of foreign direct investment on the governance of West African countries

  Aliyon Gbati ABITA

  185-202

  • PDF (Français (France))
• The impact of the Russo-Ukrainian war on the risk management of Moroccan agro-food companies

  Rachid KRAMI, Rabab HAMAMI

  203-222

  • PDF (Français (France))
• Artificial Intelligence and Recruitment in Morocco: Innovative Frontiers for Optimizing the Collaborator Experience

  Oumaima EL MNOUER, Ayoub KATFI, Hamza KATFI, Aicha MRHARI

  223-238

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• Motivations and obstacles of the individual towards blood donation in Morocco: case of the eastern region

  Bouchra MESSAOUDI, Zoubir ZARROUK

  239-255

  • PDF (Français (France))
• Exploratory qualitative study on the impact of quality cost management on the financial performance of companies in the Moroccan automotive industry

  Najla SRAIDI, Chafik BAKOUR

  256-272

  • PDF (Français (France))
• Perception of Unique Professional Contribution (UPC) in Morocco: An Empirical Study

  Imad BEN YACHRAK, Nissrine AL MAGHRIBI

  273-298

  • PDF (Français (France))
• Sharing business knowledge is a key factor in organizational performance: a case study of organizations affiliated with the Royal Moroccan Athletics Federation

  Youssef SOSSEY ALAOUI, Mohamed TORRA

  299-316

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• Activity-based management control and corporate performance management: the case of Morocco

  Ihssan CHOUETTA, Hafsa EZ-ZYN, Kenza EL KADIRI, Mounir EL BAKOUCHI

  317-332

  • PDF (Français (France))
• Public debt and economic growth in Morocco: Multivariate regression analysis

  Zakariae MAJID, Driss DRIOUCHI

  333-347

  • PDF (Français (France))
• Influence of governance modes on financial performance of Beninese small and medium-sized enterprises

  Gaston NATTA, Karima SYLLA DOUCOURE

  348-358

  • PDF (Français (France))
• Expropriation of minority shareholders in favor of majority shareholders: a descriptive analysis of the WAMU financial market

  Ake Serge Pascal KOUASSI, Ahou Claudine OSSONON

  359-369

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• Exploration of the Use of Gamification in the Social Media Strategies of Moroccan Brands

  Meryem EL MOUTASSIM, Mohammed QMICHCHOU

  370-386

  • PDF (Français (France))
• Central bank independence and fiscal discipline in developing countries

  Abdoulaye NDIAYE, Adama BA

  387-403

  • PDF (Français (France))
• The participatory approach applied to Quality Management: A Perceptual Study of the Determinants of Satisfying Stakeholders' Expectations regarding the Quality of Health Public Services

  Zakariae LAASSILI, Zouhair EJBARI

  404-432

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• The impact of the slowdown in economic growth on the evolution of the failure of Moroccan companies

  Mohammed DAAMOUCH, Houda HEFNAOUI

  433-446

  • PDF (Français (France))
• Determining factors of public debt in Benin

  Worou Fernand AKIYO, Tanguy Ahodegnon GBAGUIDI

  447-466

  • PDF (Français (France))
• Study of Internet users' concerns about the use of their personal data in digital political marketing

  Najoua TAKADDOUMI, Zineb OUAZZANI TOUHAMI

  467-482

  • PDF (Français (France))
• Social and Environmental Responsibility Practices in Moroccan Port Companies: Towards Environmental Performance

  Deyae ENNAYER, Naila AMROUS, Anass MAMOUNY

  483-501

  • PDF (Français (France))
• Government communication tools and strategies in Benin: current situation and outlook

  Adewale Bernard Maurice SINHA

  502-512

  • PDF (Français (France))
• Study on the Relationship between Manager’s Entrepreneurial Orientation and Open Innovation in SMEs

  Ahmed AKJOU, Hosna HOSSARI

  513-535

  • PDF (Français (France))
• Financial well-being and productivity at work: the effects of financial stress in the workplace

  Bouchra EL RHIOUANE, Mohamed BOUZAHZAH, Nouzha ZAOUJAL, Nora ANGOUR

  536-556

  • PDF (Français (France))
• Analysis of the synchronization of the Moroccan economic cycle with the cycles of the main partner countries in terms of trade and with some economic indicators

  Karim ECHALLAOUCHI, Ithri FETTAHI

  557-579

  • PDF (Français (France))
• Assessment of the risk-based thinking integration in the context of ISO 9001-2015 standard: A case study of a large industrial company

  Sara MATRADI, Younes MOUNIR

  580-595

  • PDF (Français (France))
• Evaluation of the Business Model of Seawater Desalination: A Case Study Agadir, Morocco

  Hicham EL BELKASMI, Rachid BOUTTI

  596-616

  • PDF (Français (France))
• Impact of Soft skills on the hiring decision: Perception of human resources specialists

  Chaymaa OURRACHE, Dounia RABHI

  617-633

  • PDF (Français (France))
• The external legitimacy of manager, and company performance: Case of Cameroon

  Reine Ida SALEM MATCHUENTE

  634-654

  • PDF (Français (France))
• Navigating brand loyalty: The role of trust and image building in understanding the effect of social media marketing on brand loyalty

  Sabrine ABOUDOU, Ichraq HAMMOU

  655-670

  • PDF (Français (France))
• Operational Impact of Information System Integration on Cost Efficiency, Inventory Control, and Timeliness in Citrus Supply Chain Dynamics

  Fatima Zahra BENTALEB, Mounaim TAKI

  671-687

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• Study of the psychological profile of managers and its contribution to organizational resilience: A quantitative analysis of SMEs in the agribusiness sector in the city of Agadir

  Sara BENSAL, Mohamed BINKKOUR, Si Mohamed BOUAZIZ, Mohamed Charif EL HARRANE, Tarik MAALEMI

  688-706

  • PDF (Français (France))
• The effects of Innovation capacity on Innovation Performance in Spanish fast-growing firms: A DEA-based Malmquist productivity approach

  Nawfal ACHA

  707-721

  • PDF (Français (France))
• Evaluation of the Income Improvement and Economic Inclusion Program for Young People: Case of the province of Nouacer

  Zainab ZRIOUIL, Chafik BAKOUR

  722-738

  • PDF (Français (France))
• Relationship between the corporate social responsibility approaches and the corporate social responsibility determinants: Quantitative findings from Moroccan perspective

  Fadoua AGBANI, Souad GUELZIM

  739-751

  • PDF (Français (France))
• Ecopreneuriship: Entrepreneurial empowerment in the service of sustainable development

  Sara EL Miri, Latifa HORR

  752-766

  • PDF (Français (France))
• Morocco's Public Debt and Economic Growth: An Econometric Modelling Essay

  Farid OUBAALI

  767-886

  • PDF (Français (France))
• Translation and cross-cultural validation of the E-satis 48 h MCO barometer measuring patient satisfaction

  Yassmine MOURAJID, Abderraouf HILALI

  787-807

  • PDF (Français (France))
• The effects of intellectual capital on the productivity of banks in CEMAC countries

  Bertrand MVONO ESSONO

  808-826

  • PDF (Français (France))
• Representation of management control in companies: an attempt to contextualize the construction sector in the Marrakech-Safi region

  Ouardia TOUICHER, Mohamed LOULID

  827-844

  • PDF (Français (France))
• The changes in management control systems of industrial companies in Morocco: An exploratory study

  Rachid DAANOUNE, Abdessamad TIRHZAOUI

  845-886

  • PDF (Français (France))
• The adoption of IFRS standards: What impacts on the management control of publicly traded companies? an exploratory study

  Rachid DAANOUNE, Laila AOUINATOU

  887-925

  • PDF (Français (France))