Digital transformation of Moroccan cooperatives: A case study of the Oriental region

Résumé

Since the 2000s, the widespread adoption of high technology has significantly altered management procedures and professional relations within organizations. The concept of digitalization is becoming increasingly important in the strategies of organizations in various countries such as Morocco. Indeed, they see digital as a means of achieving the goals of the new development model, "Digital Morocco". The present paper aims to address and analyze the challenges and opportunities brought about by digital transformation, in particular, for cooperatives at the national level. Methodologically, we have adopted an exploratory qualitative approach with Moroccan cooperatives. It is found that the major challenges facing Moroccan cooperatives are human capital, financing, and methodological support. Digital transformation can sometimes be a source of anxiety for many cooperative leaders. They must experiment with new ways of working that combine experience sharing, teamwork, strong collaboration with customers, creativity, and innovation. All of these issues are solvable with the help of digital technology if we know how to capitalize on opportunities. Hence, through this work, we would like to focus on the case of cooperatives and answer the following question: what impact does digitization have on management practices from the point of view of cooperative managers or leaders?

Keywords: Digitalization; Moroccan cooperatives; Issues and opportunities..

Classification JEL : G41

Paper type: Empirical Research