Study of the purchase intention of organic infant food products: survey of Moroccan parents

Résumé

Feeding is an important event in the lives of infants and young children. It represents the focus of attention for parents and other caregivers, as well as a source of social interaction through verbal and non-verbal communication. The eating experience provides not only nutritional value but also learning opportunities. It affects children's growth and physical health, as well as their psychosocial and emotional development. This leads to an understanding of why parents are willing to pay more to feed their children organic produce.

To study parents' intention to buy organic food for their children, we conducted a survey of 402 peoples to analyze their purchasing behavior and the main determinants of choice for organically prepared baby food products.

The main results of the study highlighted the essential roles of motivation, accessibility, knowledge, and previous behavior in parents' intention to buy organic baby food for their babies. However, the main limitation that needs to be taken into account is that the study was carried out on a specific population, which hinders the generalization of its conclusions.

Keywords: Organic baby food, purchase intention, healthy food, young parents.

JEL code: Q13, Q18, M30, M31

Paper Type: Empirical Research