Study of the relationship between organizational commitment and individual work performance

Case of employees in the automotive sector in Morocco

Abstract

The search for performance engages managers in a process of continuous improvement in several areas. These include prospecting for new customers, retaining existing customers, innovation, etc. However, managers are aware that the room for maneuver on these aspects remains very limited. In this sense, several studies have shown that human resources are a real differentiating factor for the company in a highly competitive market. Consequently, managers must take actions aimed at employees in order to increase their motivation and involvement at work.

In this perspective, our research work consists in exploring the relationship between organizational commitment and individual work performance, and tries to provide managers with an idea on the mechanisms able to improve the performance of their employees through the development of their commitment to the organization. To this end, we administered a survey to 480 employees in the automotive sector in the Rabat-Sale-Kenitra region. The structural equation model method was used to explore the relationships between the independent and dependent variables. The results show that organizational commitment has a positive effect on individual work performance.

JEL classification: L20, O15

Type paper: empirical research