The social responsibility of Moroccan public universities: a qualitative analysis of perceptions and practices

Abstract

This article examines the role and perception of University Social Responsibility (USR) within Moroccan public universities. Drawing on a qualitative study based on semi-structured interviews conducted with eight key stakeholders (including faculty members, administrative staff, and a representative from the Ministry of Higher Education), the research highlights a growing interest in USR, increasingly regarded as a lever for modernization, improved governance, and enhanced institutional performance.

Despite this emerging awareness, several structural and organizational constraints hinder the effective implementation of USR. These include the absence of a coherent national strategy, limited financial and human resources, insufficient training, and a weak culture of monitoring and evaluation. As a result, USR initiatives often remain fragmented, isolated, and disconnected from the universities’ broader strategic planning.

To address these shortcomings, the study formulates a series of recommendations aimed at integrating USR more effectively into university governance. These include the development of a national strategic framework for USR, the systematic training of academic and administrative staff, and the adoption of robust and context-sensitive evaluation tools. Ultimately, the study advocates for the institutionalization of USR as a core, measurable, and sustainable component of the university’s mission, extending its role beyond teaching and research to a more active engagement with societal development and public accountability.

Classification JEL: I23, M14

Paper type: Empirical Research