The impact of social media on a country’s tourism image

Case of Algeria and Morocco

Authors

  • Sara Alouane Faculty of Law, Economics and Social Sciences Souissi, Mohammed V University of Rabat, Morocco
  • Djamila Bouyoucef School of Higher Commercial Studies Algiers, Algeria
  • Idir Demri School of Higher Commercial Studies Algiers, Algeria
  • Abdellah Echaoui Faculty of Law, Economics and Social Sciences Souissi, Mohammed V University of Rabat, Morocco
  • Asmaa El Fakid Faculty of Law, Economics and Social Sciences Souissi, Mohammed V University of Rabat, Morocco

Keywords:

Digital technologies, Online presence, Social networks, Tourism, Tourism image

Abstract

In a century, we have gone from a traditional era of using traditional uses to market to meet consumer needs to a modern era in a new framework for adopting new technologies. Digital based on thinking and business strategies focused primarily on an online presence.

Changes in the economic environment and the advent of digital channels have completely changed the culture of communication and the way businesses operate in various sectors such as health, education, industry, tourism, etc. etc., where tourists talk to tourists on social networks.

Like each sector, E-Tourism continues its evolution in proportion to the evolution of the web, and becomes one of the strategic development axes for the whole market and for a country that wants to strengthen its tourism image abroad.

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Published

2021-01-29

How to Cite

Alouane, S., Bouyoucef, D., Demri, I., Echaoui, A., & El Fakid, A. (2021). The impact of social media on a country’s tourism image: Case of Algeria and Morocco. International Journal of Accounting, Finance, Auditing, Management and Economics, 2(1), 313–329. Retrieved from https://ijafame.org/index.php/ijafame/article/view/75

Issue

Vol. 2 No. 1 (2021)

Section

Articles

License

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