The influence of entrepreneurial support in post-creation on the reduction of entrepreneurial failure in order to overcome the difficulties encountered by the entrepreneur: case of Souss Massa

Abstract

imposes itself with acuteness. We seek to demonstrate through this research the influence of entrepreneurial support in post creation on the reduction of the entrepreneurial failure, by palliating the various difficulties met by the entrepreneur.  Our analysis model takes into account the entrepreneurial support by focusing on the relation between coach and the entrepreneur, by considering the three postures of the entrepreneurial support: functionalist, reflective and hermeneutic. The dimension of entrepreneurial difficulties is considered as a mediating variable and apprehended according to three determinants of the entrepreneurial failure : entrepreneurial context, primacy of resources and determinants related to the competences of the entrepreneur and his motivations. The dimension of entrepreneurial failure is apprehended according to the goal-achievement gap. The data collection is carried out by means of a questionnaire administered face to face on 45 entrepreneurs. The data analysis is carried out by adopting the structural equation modeling approach to assess the links between a variable and its respective measures and then the hypothesized structural links between the constructs. The tests conducted corroborated the negative relationship between entrepreneurial support and entrepreneurial failure and the positive relationship between entrepreneurial difficulties and entrepreneurial failure. These tests also confirmed the positive correlation between entrepreneurial difficulties and entrepreneurial failure, in other words, the more the difficulties encountered by the entrepreneur worsen, the greater the probability of the occurrence of entrepreneurial failure. On the other hand, the negative relationship between coaching and entrepreneurial difficulties, in other words, that coaching reduces entrepreneurial difficulties, as well as the mediating effect of these difficulties between coaching and entrepreneurial failure, was invalidated by our study.

JEL Classification : M13, L25

Type of paper: Recherche empirique