The CSR and contribution to Financial Performance

Abstract

In recent decades, the issue of corporate social responsibility has been the subject of several fruitful debates, both in the scientific and practical framework.

Indeed, in this manuscript we will deal with an issue that we constantly encounter, but which differs from one context to another and from one managerial strategy to another. The issue relates to the impact of the integration of corporate social responsibility practices on financial performance, an issue that is mixed between proponents and opponents.

This manuscript first deals with the continuous development of the notion of Corporate Social Responsibility (CSR) through the years and according to the visions of different authors, and then we have addressed the key concepts considered paramount for the outcome of our research. In a second plan, we will approach the notion of financial performance which has served us for the completion of a conceptual model carried out by us at the end of this article, allowing us to formulate the hypotheses related to our problematic in order to go towards the validation in a future moment. And finally, we will proceed to the presentation of two theories; namely the stakeholder theory, which has had an unparalleled impact on the organisational world, will come the agency theory, these two theories will serve us to understand the notion of CSR at the crossroads of scientific thought.

And to conclude, we will present a conceptual model that we were able to build through the elements mentioned above, allowing us to know the variables involved in achieving financial performance through the integration of CSR practices, mainly with standards and certifications.

JEL Classification: L20, L21.

Paper type: Theoretical Research.