Towards the integration of Artificial Intelligence in entrepreneurial education: An Exploratory study at Hassan II University

Abstract

Could entrepreneurship be taught using artificial intelligence? The teaching of entrepreneurship is a subject that is still gaining ground in the academic and scientific field, given that the nature of the discipline is very specific and requires a certain approach to its teaching. This study explores teachers’ perceptions of AI integration into entrepreneurship education and its implications for their pedagogical role at Hassan II University in Casablanca. An exploratory qualitative approach draws on ten semi-structured interviews, conducted face-to-face and remotely, and a manual thematic analysis. The findings reveal openness towards AI alongside concerns about information reliability, unequal access and guidance for its use. Anticipated applications include project development, simulations and personalised support, while teachers emphasise their responsibility for guiding learning. The study distinguishes the perceived usefulness of AI tools from the conditions under which they become pedagogically relevant. Practical implications include combining teacher development, equitable access to resources and adapted assessment practices. These findings illuminate participants’ perceptions and expectations without establishing the effects of AI on students’ entrepreneurial competencies.

JEL classification : L26

Type du papier :Empirical Research