CSR Communication and business performance in Cameroon

Authors

  • Fidèle NWAMEN Faculty of Economics and Management, University of Dschang, Cameroon

Keywords:

CSR communication, Business performance, Stakeholder theory

Abstract

This article aims to study the influence of CSR communication on the commercial performance of companies in Cameroon. To achieve this objective, we collected data by questionnaire from 71 companies operating in several industries, with the legal form of a public limited company (SA). These data were then analyzed using the ordinary least squares method. Two major findings emerge from the results. Firstly, the results of this study reveal that the commercial performance of the companies in the sample declines when they choose advertorials as a means of communication. Secondly, this performance increases when companies use philanthropic discourse and have a good level of CSR commitment in the areas of human rights and human resources management.

 

Classification JEL: M14, M31

Paper type: Empirical Research

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Published

2026-04-23

How to Cite

NWAMEN, F. (2026). CSR Communication and business performance in Cameroon. International Journal of Accounting, Finance, Auditing, Management and Economics, 7(5), 23–49. Retrieved from https://ijafame.org/index.php/ijafame/article/view/2380

Issue

Vol. 7 No. 5 (2026): May

Section

Articles

License

Copyright (c) 2026 Fidèle NWAMEN

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