The determinants of the intention of Moroccan entrepreneurs to adopt crowdfunding: the combined contribution of the TAM model and risk and trust theories

Abstract

The article explores the factors influencing Moroccan entrepreneurs' intention to use crowdfunding for financing their projects. It does so use a theoretical framework combining the Technology Acceptance Model (TAM) and the effect of perceived risk and perceived trust on this intention. We test these influences through a survey administered for a sample of 82 Moroccan entrepreneurs, and the use of structural equation models.

The results of this study show that perceived usefulness and, most significantly, perceived trust have a positive impact on Moroccan entrepreneurs' intention to adopt crowdfunding as a means of financing. In addition, perceived usefulness completely mediates the relationship between perceived ease of use and this intention. On the other hand, the perceived risk negatively impacts this intention.

These findings underscore the importance for crowdfunding platforms to consider not only the technological dimension but also the issues related to building trust and reducing risks in their interaction with project leaders.

JEL Classification:   L26

Paper type: Empirical research