Determinants of the performance of logistics service providers in the Tangier-Tetouan-Al Hoceima (TTAH) region: results of an empirical study

Authors

  • Hiba SEMMAR National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Morocco
  • Noureddine AMINE National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Morocco

Keywords:

Logistics Service Provider, Logistics Performance, Dynamic Capabilities

Abstract

This article examines the influence of dynamic capabilities on customer responsiveness and logistics performance among logistics service providers (LSPs) operating in the Tangier–Tetouan–Al Hoceima (TTAH) region. The objective is to analyze the role of these capabilities in enhancing LSPs’ responsiveness to market requirements and in strengthening their logistics performance.

From a methodological perspective, the study adopts a qualitative approach based on semi-structured interviews conducted with fifteen logistics service providers established in the TTAH region. The collected data were subjected to thematic analysis using NVivo 14 software, enabling the identification of the main dimensions of dynamic capabilities and their impact on customer responsiveness and logistics performance.

The findings highlight that the development of dynamic capabilities represents a major strategic lever for improving LSPs’ responsiveness and optimizing their logistics performance. The study also emphasizes the importance of organizational learning, adaptation to market changes, and inter-organizational collaboration in achieving sustainable performance improvements among logistics service providers.

Classification JEL : O1

Paper type: Empirical Research

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Published

2026-01-24

How to Cite

SEMMAR, H., & AMINE, N. (2026). Determinants of the performance of logistics service providers in the Tangier-Tetouan-Al Hoceima (TTAH) region: results of an empirical study. International Journal of Accounting, Finance, Auditing, Management and Economics, 7(2), 79–99. Retrieved from https://ijafame.org/index.php/ijafame/article/view/2266

Issue

Vol. 7 No. 2 (2026): February

Section

Articles

License

Copyright (c) 2026 Hiba SEMMAR, Noureddine AMINE

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