Artificial Intelligence and the Transformation of Human Resource Management: A Theoretical Approach

Authors

  • Zineb BENYAHYA National School of Business and Management, Hassan II University of Casablanca, Morocco
  • Asmahane TAHIRI Faculty of Legal, Economic and Social Sciences of ain sebaa, Hassan II University of Casablanca, Morocco
  • Hajar ANABIR Faculty of Economics and Management Guelmim, Ibn Zohr University, Agadir, Morocco.

Keywords:

Artificial intelligence, Human resource management, Procedural changes, Behavioral changes, Sustainable development

Abstract

This article, structured as a state-of-the-art review, examines the role of artificial intelligence as a lever for transforming human resource management within Moroccan companies. The study is grounded in a theoretical framework that provides a conceptual understanding of the relationship between artificial intelligence and human resource management practices. It highlights the procedural changes introduced by AI in recruitment, professional training, and career management, emphasizing improvements in speed, accuracy, and personalization. It also addresses behavioral changes related to employee self-management and team management, revealing positive effects such as autonomy and satisfaction, but also potential risks such as stress and insecurity. Finally, the article links AI integration to sustainable development goals, particularly gender equality, health and well-being, and the reduction of inequalities. Overall, the findings confirm that AI represents a strategic tool with high added value, provided that its use is governed by ethical principles and responsible management.

JEL Code : M12, M54

Type of article: Theoretical research

Published

2025-11-24

How to Cite

BENYAHYA, Z., TAHIRI, A., & ANABIR, H. (2025). Artificial Intelligence and the Transformation of Human Resource Management: A Theoretical Approach. International Journal of Accounting, Finance, Auditing, Management and Economics, 6(12), 416–436. Retrieved from https://ijafame.org/index.php/ijafame/article/view/2183

Issue

Section

Articles