Contributions of ICT to supply chain performance: verification test based on the case of pharmaceutical product distribution

Abstract

In a context where reliability and traceability are key to health safety, the distribution of pharmaceutical products requires highly digitized logistics systems. This paper analyzes the contributions of ICT to the performance of the distribution supply chain in Morocco, based on a single case study conducted within a company in the Greater Casablanca region, a major player in the sector. The qualitative methodology is based on semi-structured interviews with nine managers from different departments (logistics, information systems, quality, transport, planning, and general management), supplemented by field observations and documentary analysis. The data was processed using NVivo-assisted thematic analysis, ensuring rigorous structuring.

The results reveal significant gains: enhanced real-time traceability thanks to barcodes, QR codes, and IoT sensors; optimized inventory management through the integration of WMS/ERP systems, reducing shortages and overstocking; improved route planning and delivery punctuality via TMS and geolocation; consolidated risk management through automatic alerts and integrated monitoring. The originality of the study lies in its empirical perspective on the Moroccan context, where digitalization is becoming a strategic lever for performance and logistical resilience. The managerial implications highlight the need to invest simultaneously in digital infrastructure and human skills development. The limitations (single case, qualitative approach) pave the way for multi-case comparative studies and quantitative performance evaluation.

Keywords : Supply chain, Pharmaceutical logistics, Morocco, NTIC, Performance.

Classification JEL : L65, M15, M11, O33, I18.

Paper type : Empirical Research