The entrepreneurial success: case of the Souss Massa region
For years, entrepreneurial success has held the attention of both researchers and decision-makers given its strategic role in job creation and regional development.
In this context, several institutional and governmental programs have been set up in Morocco to encourage business creation and support for entrepreneurs. However, the entrepreneurial success has not lived up to expectations.
In order to understand this problem, this article aims to determine the key factors of entrepreneurial success in the Souss Massa region. To do this, we have treated the theoretical framework addressing the key factors of entrepreneurial success based on three elements: the profile of the entrepreneur, the preparatory elements and the environmental characteristics, on the one hand. On the other hand, we conducted a quantitative study in the form of a questionnaire with a sample of 40 entrepreneurs in the Souss Massa region. The data analysis method adopted is based on a structural equation model. The results obtained showed that the environment of the entrepreneur (the social capital and the accompaniment of the entrepreneur) impact, according to the interviewed entrepreneurs, the success of the project, which reinforces the conclusions of Fafchamps and Minten (1998) who argue that the success of a business depends on social capital and business relationships.
Key words: Entrepreneurship, Success, factors, promotion. Souss Massa region.
JEL Classification : M13, L26
Type of paper: Applied Research
Copyright (c) 2022 Lahcen BOUZID, M bark HOUSSAS
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.