Determinants of resident’s satisfaction towards a city brand in the Moroccan context: a proposed model

Résumé

This paper examines the intricate relationship between city brand attributes and resident satisfaction. By synthesizing existing models and empirical research, the study identifies five key dimensions influencing resident perceptions: activities, economy, public services, environment, and socialization. These attributes collectively shape residents' overall satisfaction with their city. A novel conceptual model is proposed, positing that a city's performance across these dimensions significantly impacts resident satisfaction. This model provides a framework for understanding the complex interplay between city attributes and resident experiences. The paper underscores the importance of further empirical research to validate the proposed model and explore the relative influence of different attributes across diverse urban contexts. By deepening our understanding of these relationships, policymakers and urban planners can develop strategies to enhance resident satisfaction and foster thriving city environments.

Keywords: Resident satisfaction, city branding, conceptual model, city brand attributes.

Classification JEL: M31

Paper type: Theoretical Research