The organization of the territory in network and dynamic territorial attractiveness of companies

Case of the region of Rabat-Salé-Kenitra

Abstract

Today, with globalization, territories are open systems embedded in a highly competitive world. In this context of competitiveness, the territory, as a support for public action, plays a crucial role in the formation of its attractiveness of companies. In this sense, public action contributes to the formation of a territorial offer in an implant market, considered to be the place of confrontation between a demand for services and goods formulated by investors and an offer aimed at the attractiveness and anchoring of companies.

Through this research, we aim to understand the role of networking actors in the formation of the territorial attractiveness of companies. The aim is to show that, beyond the economic and financial factors, the networking of the various actors allows the development of territorial attractiveness.

To do this, we chose the Rabat Salé Kenitra region in Morocco as our fields of investigation. As the objective of the research is explanatory, the methodological approach adopted is qualitative in nature. We collected primary data from 15 semi-directing interviews with stakeholders involved in the formation of the territorial attractiveness of companies. The choice of actors was made on the basis of a generalized rule of determining the boundaries of networks, proposed by Doreian and Woodard (1994).

The completion of our study allowed us to highlight that spatial proximity, territorial specialization, institutional and structural social capital and symbolic attachment to the territory favor the networking of actors and hence the development of the territorial attractiveness of companies.