analysis of executive coaching practice in morocco

Abstract

In the current context, the organizational climate presents an environment that leads managers to greater competitiveness and individual performance in order to better serve the interests and objectives of their organizations.  This leads them to resort to different forms of support, including coaching, considered as a strategy to develop the performance of managers.

Since the end of the 90s, executive coaching has been gradually gaining popularity in Morocco, thanks to the emergence of various coaching programs and institutions.

This article aims to analyze the practice of executive coaching in Morocco and to answer the following research question: Is executive coaching in Morocco just a fad or a real process with a real impact?

The results of semi-structured interviews conducted with six coaches, three coachees and one HRD show that the practice of coaching in Morocco has gone beyond the stage of fashion, and that the characteristics of each of the participants have a direct impact on the effectiveness of the coaching process.

Keywods: Executive coaching Process Factors of success Effects

JEL Classification: O15

Paper Type: Empircal Research