Qualitative study on the impact of the determinants of organizational innovation on the competitiveness and organizational performance of Moroccan SMEs
In an environment characterized by strong changes (technological, economic, social ...), with an intensification of competition caused by the globalization of business sectors. Innovation has become a major challenge for SMEs, and more specifically Moroccan exporting SMEs in the agri-food sector.
The adoption of organizational innovation in companies requires studying even the determining factors of this type of innovation, to know the impact of these determinants on competitiveness and on the overall performance of SMEs and to study the relationships between them; this is the objective of our research problem.
To do this, the main objective of this article allows us to contextualize the theoretical results, to eliminate the nonsignificant variables, to specify and formulate the research problem; we will thus expose an "exploratory qualitative study". This exploratory study is made from 11 semi-directive interviews conducted with the leaders of exporting SMEs in the region of Larache and will be processed by the software New Nvivo. The results of this study showed that the conceptual model developed from the theoretical corpus explaining the determinants of organizational innovation by these two explanatory variables (market orientation and organizational learning), is confirmed through the information collected from interviews. Thus, through the discourse of our respondents we revealed the effect of the two moderating variables which are the age and the size of the firm on the relationship between competitive advantage and organizational performance.
Keywords: Organizational innovation, competitive advantage, organizational performance, Moroccan-exporting SMEs
JEL Classification : O31
Paper type: Empirical research
Copyright (c) 2022 Said BALHADJ, Maryam EL MOUDDEN
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