Crisis Management: Step by step to get out of the crisis

  • Khadija Benazzi Faculty of Law, Economics and Social Sciences , Cadi Ayyad University of Marrakech, Morocco
Keywords: pandemic crisis, crisis management, risk, performance, activity

Abstract

There are two sides to the current pandemic crisis in the country. On the one hand, it is characterized by serious problems and a drop-in activity in companies, including their closure and bankruptcy. On the other hand, it is the period of "cleaning" of a commercial environment where it is left by weak and ineffective actors. For progressive companies, this is an additional chance to strengthen market positions, by using crisis management.

 

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Published
2020-09-15
How to Cite
Benazzi, K. (2020). Crisis Management: Step by step to get out of the crisis. International Journal of Accounting, Finance, Auditing, Management and Economics, 1(2), 368-374. https://doi.org/10.5281/10.5281/zenodo.4027756
Section
Articles