Business Intelligence And Innovation Capacity Of Small And Medium-Sized Cameroonians Industries

  • Hourenatou Faculty of Economics and Management, University of Ngaoundéré, Cameroon
  • Louis Tresor Zangai Ranbo Faculty of Economics and Management, University of Ngaoundéré, Cameroon
Keywords: strategic watch, competing intelligence, commercial intelligence, technology watch, innovation capacity

Abstract

Globalization and the opening of markets have made competition increasingly fierce, calling into question the difficulty for companies to stay in the market. For this reason, companies today are seeking to be efficient and innovative by making the best use of new information and communication technology means to collect, store, process and disseminate information from their environments. Business intelligence is the ideal tool to enable companies to adapt easily, to implement the best strategies and above all to innovate. Although strategic intelligence has proved its effectiveness in Western countries in terms of innovation, in African countries in general and in Cameroon in particular, the practice of strategic intelligence remains very weak in companies. The purpose of this article is to analyze the influence of the different facets of strategic intelligence on the innovation capacity of Cameroonian SMIs. The empirical study conducted among 65 Cameroonian SMIs shows that managers make very little use of strategic information from the external environment and that only the practice of business intelligence has an impact on innovation capacity.

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Published
2020-07-10
How to Cite
Hourenatou, ., & Zangai Ranbo , L. T. (2020). Business Intelligence And Innovation Capacity Of Small And Medium-Sized Cameroonians Industries. International Journal of Accounting, Finance, Auditing, Management and Economics, 1(1), 14-29. https://doi.org/10.5281/zenodo.3936051
Section
Articles