Corporate Social Responsibility & Parenthood Support in Private Companies in Morocco

Abstract

Taking into account non-work is a subject that is still little addressed in management research in Morocco. On the business side, interest is emerging given two major elements, namely the increasingly marked importance for societal commitment and the emergence of work-life balance as a salary expectation.

The issue of work-family articulation has been addressed in several contexts by studying several socio-professional categories. In this paper, we look at this issue with a specific category of employees, namely parents. The objective of this work is to respond to the following problem: to what extent is the problem of parenthood taken into account in the HR practices of private companies in Morocco?

Moroccan studies on the issue have shown that work-family reconciliation practices are rare, while employees have expectations in this direction (Bentaleb et al 2013; Farah, 2016). In this paper, we wish to identify the HR practices that offer support for parenthood within companies. We mainly targeted companies that have a commitment in terms of CSR.

In order to carry out this work, we followed a qualitative methodology by carrying out semi-structured interviews with HRDs and HR managers.

Our results make it possible first to underline the importance given to this question within companies and secondly to make a list of existing practices in the Moroccan context.

JEL Classification: M14

Paper type: Empirical research