Corporate Social Responsibility: From a Philosophical-Ethical Concept to an Action-Oriented Managerial Concept
This article proposes a literature review summarizing the evolution of the concept of Corporate Social Responsibility, starting from the 50s to the early 21st century. It traces the development of CSR, from a concept evoked as a "good practice" expressing good intentions and ethics of the company, to a practice that is no longer voluntary, that must be included in the company's strategy and based on creating a shared value. This article provides a review of the main events that contributed to the understanding, explanation, and enrichment of the concept studied, based on articles, international events, and books. We also present a table summarizing the evolution of CSR, including the most recent events that contributed to the conception of CSR in its currents form.
The concept of CSR has undergone various fluctuations and upgrades that have contributed to standardizing its understanding, meeting stakeholder expectations, and questioning the shared value generated if integrated into the company's strategy. The association of CSR with context, time, and cultural specificities, makes its modeling difficult, if not impossible. On the other hand, the permanent change of stakeholders' expectations has forced this concept to change as well in order to face the new expectations created by the company's environment. In sum, our work contributes to the literature by exploring first the evolution of CSR over time, then the impact of stakeholders on corporate behavior, and finally, the models of CSR developed in the scientific field.
Copyright (c) 2021 Nabila Kidaye, Amina Saoussany
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