Customer relations and the boycott: proposal for a conceptual model for relational crisis management

  • Soukaina Chahidi Faculty of Law, Economics and Social Sciences of Souissi, Mohammed V University of Rabat, Morocco
  • Boubker Nejjar Mohammed V University of Rabat, Morocco
DOI: https://doi.org/10.5281/zenodo.5730586
Keywords: Brand-Customer Relationship, Boycott, Relational-Crisis, Confidence, Performance

Abstract

Boycott is a recurring social phenomenon that can affect any organization or company, it has adverse economic, social and relational effects, as it can run the risk of affecting the relationship between the customer and the company or the brand.

 

JEL Classification : L19

Paper type: Theoretical Research

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Published
2021-11-27
How to Cite
Chahidi, S., & Nejjar, B. (2021). Customer relations and the boycott: proposal for a conceptual model for relational crisis management. International Journal of Accounting, Finance, Auditing, Management and Economics, 2(6-1), 213-226. https://doi.org/10.5281/zenodo.5730586
Issue
Vol. 2 No. 6-1 (2021): November
Section
Articles

Copyright (c) 2021 Soukaina Chahidi, Boubker Nejjar

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