Customer relations and the boycott: proposal for a conceptual model for relational crisis management
Boycott is a recurring social phenomenon that can affect any organization or company, it has adverse economic, social and relational effects, as it can run the risk of affecting the relationship between the customer and the company or the brand.
JEL Classification : L19
Paper type: Theoretical Research
Copyright (c) 2021 Soukaina Chahidi, Boubker Nejjar
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
All articles published in this journal are licenced uder a creative commons attribution-noncommercial-noderivatives 4.0 international licence