Evaluation of the impact of GSCM on the overall performance of Moroccan companies through Structural Equation Modeling

Abstract

This study aims to explore the impact of Green Supply Chain Management (GSCM) practices on the overall performance of Moroccan industrial companies. Specifically, it seeks to understand how both internal and external environmental practices influence organizational competitiveness and overall performance. The research investigates whether integrating sustainable practices within company operations and across supply chain relationships enhances organizational outcomes.

The study employs Structural Equation Modeling (SEM) to test the proposed hypotheses. Data collection was conducted through survey questionnaires distributed to Moroccan industrial companies, utilizing a 5-point Likert scale to measure the observed variables. The sample responses were analyzed to determine the relationships between various GSCM practices (both internal and external) and the overall performance of the companies.

Three main findings emerge from this research. First, internal environmental management practices, such as waste reduction, eco-design, and energy efficiency, significantly improve overall company performance. Second, external environmental practices, particularly those concerning supplier and customer relationships (e.g., green purchasing and cooperation with customers), do not show a statistically significant impact on performance in the Moroccan context. Third, the integration of internal GSCM practices is identified as a crucial factor in driving sustainable competitiveness within Moroccan industrial firms, highlighting the importance of internal operations in fostering long-term business success.

This research is one of the first empirical studies to evaluate the role of GSCM practices within Moroccan industrial companies. It contributes to the growing body of knowledge by emphasizing the strategic importance of internal environmental practices and offering valuable insights for companies looking to improve their external GSCM strategies. The findings are relevant for both academics and practitioners aiming to refine sustainability practices within supply chains and enhance organizational performance in emerging markets.

 

Keywords : Green Supply Chain Management, Organizational performance, Environmental practices, Structural Equation Modeling, Moroccan industrial companies.

Classification JEL :M11, M14 ,C52 

Paper type : Empirical Research

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Published
2025-02-02
How to Cite
OUFKIRI, A., ZARI, T., & OUFKIRI, M. (2025). Evaluation of the impact of GSCM on the overall performance of Moroccan companies through Structural Equation Modeling. International Journal of Accounting, Finance, Auditing, Management and Economics, 6(2), 149-172. https://doi.org/10.5281/zenodo.14788234
Section
Articles