Morocco's Soft Power in Sub-Saharan Africa: Cultural Diplomacy for Economic Interests

Abstract

Influence rivalries between emerging and traditional powers are taking on a growing strategic dimension, particularly in sub-Saharan Africa, where Morocco is seeking to reinforce its soft power. Building on its unique cultural and religious heritage, the Kingdom is adopting a multi-dimensional approach to promoting moderate Islam and its values of tolerance, while seeking to forge solid political and economic relations.

This article analyzes the main instruments of this Moroccan diplomacy. It also highlights the challenges facing this strategy, notably the competition and lack of coordination between the players involved.

Through a comparative analysis, the article examines the structural and institutional limits of Moroccan efforts, and suggests ways of improving them to maximize their impact. By combining its cultural, religious and economic dimensions, Morocco could position itself as a key player in South-South cooperation, and consolidate its role as a spiritual and cultural leader in sub-Saharan Africa.

Keywords: Soft power, Cultural diplomacy, Sub-Saharan Africa, Morocco, South-South cooperation, Influence.

JEL Classification: F50, Z10  

Paper type: Theoretical Research