Perceived value and satisfaction of Senegalese households with locally produced rice: the moderating role of social class
Abstract
The main objective of this research is to examine the link between perceived value and satisfaction and to highlight the moderating role of social class in this relationship. A survey of 198 households consuming locally produced rice was conducted to collect primary data. Hypotheses were tested using structural equation modelling and Hayes macro-processing. The results of this study show that perceived value exerts a significant positive effect on satisfaction and that this relationship is moderated by the social class to which the household belongs. This research contributes to a better understanding of the link between perceived value and satisfaction by highlighting the moderating role of social class.
Key words: Perceived value, Satisfaction, Social class
JEL classification: M31
Type of paper: Empirical research
Downloads
Copyright (c) 2024 Mamadou DIOUF, Balla DOUCOURE, Ibrahima Samba DANKOCO
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.