Artificial intelligence for digital entrepreneurship: key aspects to roadmap a successful digital transformation: Theoretical approach

Abstract

The digitalization nowadays has become important for most companies to chase the economic gap and resist the crisis, consequently, an emergence of the concept of digital entrepreneurship had taken place. New technologies and tools are used to define opportunities, enable success and deal with struggles and challenges in the market place. Digital entrepreneurship is considered to be a subfield of entrepreneurship that emerged fast and should gain more insights in both research and practice as well. As a form of technology, artificial intelligence continues to emerge and drive the change in different fields included businesses. Most enterprises have adopted the artificial intelligence to reduce tasks, improve the opportunity identification and enhance the performance. Our paper aims to shed light over the emergence of the digital entrepreneurship concept as well as clarifying and explaining the artificial intelligence technology that shows off in multiple forms. Finally, the paper will examine theoretically how the artificial intelligence could help encouraging enterprises success and what keys are important to consider to be successful while guiding digital transformation.  

Keywords : Artificial intelligence, digitalization, digital entrepreneurship, digital transformation, technology.

Classification JEL : M41

Paper type: Theoretical Research