CHAKROUNI, Nassim, et Mounia CHERKAOUI. « When Digital Strategy Meets Brand Heritage: Enhancing Financial Performance in Moroccan Luxury Hotels ». International Journal of Accounting, Finance, Auditing, Management and Economics 7, no. 9 (juillet 28, 2026): 66–93. Consulté le septembre 20, 2026. https://ijafame.org/index.php/ijafame/article/view/2542.