AYOUBI, Latifa. « The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks ». International Journal of Accounting, Finance, Auditing, Management and Economics 5, no. 11 (novembre 10, 2024): 425–439. Consulté le septembre 22, 2026. https://ijafame.org/index.php/ijafame/article/view/1648.