HMAIDOUCH, I. (2023) « Beyond Conventional Strategies: The Untapped Potential of Entrepreneurial Marketing for Moroccan Companies », International Journal of Accounting, Finance, Auditing, Management and Economics, 4(5-1), p. 334–350. Disponible sur: https://ijafame.org/index.php/ijafame/article/view/1104 (Consulté le: 15 février 2026).