OUAZZANI TOUHAMI, I. et AZOUAOUI, H. (2023) « The use of social media by b2b salespeople to enhance social selling: Insights from a qualitative study », International Journal of Accounting, Finance, Auditing, Management and Economics, 4(3-2), p. 438–450. Disponible sur: https://ijafame.org/index.php/ijafame/article/view/963 (Consulté le: 16 septembre 2026).