CHERKAOUI, N., EL HASSANI, Y. et TALIBI, A. (2022) « The relationship between digital marketing and customer behavior: a literature review », International Journal of Accounting, Finance, Auditing, Management and Economics, 3(5-1), p. 419–436. Disponible sur: https://ijafame.org/index.php/ijafame/article/view/638 (Consulté le: 22 septembre 2026).