CHAKROUNI, N. et CHERKAOUI, M. (2026) « When Digital Strategy Meets Brand Heritage: Enhancing Financial Performance in Moroccan Luxury Hotels », International Journal of Accounting, Finance, Auditing, Management and Economics, 7(9), p. 66–93. Disponible sur: https://ijafame.org/index.php/ijafame/article/view/2542 (Consulté le: 20 septembre 2026).