AYOUBI, L. (2024) « The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks », International Journal of Accounting, Finance, Auditing, Management and Economics, 5(11), p. 425–439. Disponible sur: https://ijafame.org/index.php/ijafame/article/view/1648 (Consulté le: 22 septembre 2026).