MELGHAGH, Meriem, et Lhoucine OUAHI. 2024. « A Content Marketing and Its Impact on Consumer Purchasing Intention: Presentation of the Results of the Quantitative Study Based on Structural Equation Modeling ». International Journal of Accounting, Finance, Auditing, Management and Economics 5 (5):453-73. https://ijafame.org/index.php/ijafame/article/view/1414.