ZEMMOURI, Aicha; SBITI, Morad. Inbound VS Outbound Marketing : Débat théorique et comparaison des deux approches marketing. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 4, n. 3-1, p. 68–84, 2023. Disponível em: https://ijafame.org/index.php/ijafame/article/view/938. Acesso em: 22 sept. 2026.