MOUNAIM, L’Houssaine; BOUTAQBOUT, Zineb; TIGHAZRI, Safaa. Explosion des technologies digitales et évolution de la recherche scientifique sur le parcours client. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 3, n. 3-1, p. 215–229, 2022. Disponível em: https://ijafame.org/index.php/ijafame/article/view/462. Acesso em: 22 oct. 2026.