CHAKROUNI, Nassim; CHERKAOUI, Mounia. When Digital Strategy Meets Brand Heritage: Enhancing Financial Performance in Moroccan Luxury Hotels. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 7, n. 9, p. 66–93, 2026. Disponível em: https://ijafame.org/index.php/ijafame/article/view/2542. Acesso em: 20 sept. 2026.