ZAMZAMI, Meryem; AMZILE, Rajaa. Management algorithmique et impact de l’IA sur les processus décisionnels marketing dans la relation client bancaire. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 7, n. 7, p. 110–128, 2026. Disponível em: https://ijafame.org/index.php/ijafame/article/view/2466. Acesso em: 13 sept. 2026.