HASSAR, Rajae; MACHRAFI, Mustapha. La contribution de la digitalisation à l’amélioration de l’expérience client. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 7, n. 1, p. 713–724, 2026. Disponível em: https://ijafame.org/index.php/ijafame/article/view/2260. Acesso em: 20 sept. 2026.