HOUR, Mohammed; ELMANSSOURI, Souad. La fidélité multi marques au Maroc : Étude exploratoire. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 6, n. 11, p. 659–678, 2025. Disponível em: https://ijafame.org/index.php/ijafame/article/view/2150. Acesso em: 22 sept. 2026.