AIT BOUADHAN, Asma; OUHNA, Laila; MEKKAOUI ALAOUI, Mariem. L’impact de l’E-CRM sur les banques : Une analyse bibliométrique des contributions (2004–2025). International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 6, n. 10, p. 277–295, 2025. Disponível em: https://ijafame.org/index.php/ijafame/article/view/2085. Acesso em: 20 sept. 2026.