JABBOURI, Jihad; IDRISSI, Khadija; EL ADRAOUI, Fatima Ezzahra; DIDI SEDDIK, Mohamed Mouad; RABAH–RABBOU, Mounir. Rethinking Public Marketing in the Digital Era: A Case Study from Morocco. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 6, n. 8, p. 661–679, 2025. Disponível em: https://ijafame.org/index.php/ijafame/article/view/2026. Acesso em: 21 sept. 2026.