ADIB, Samah; GHAZOUANI, Karima. Models and Theoretical Approaches on the Concept of Loyalty: An Analysis of Paradigms and Orientations in the Marketing Literature. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 6, n. 7, p. 119–136, 2025. Disponível em: https://ijafame.org/index.php/ijafame/article/view/1957. Acesso em: 20 sept. 2026.