MOUNAIM, L’houssaine; KNIDIRI, Zakaria; TAMER, Hind. Omnichannel retailing, from the focus on consumer behavior through organizational and retailer impact: A systematic review from a marketing perspective. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 2, n. 4, p. 302–322, 2021. Disponível em: https://ijafame.org/index.php/ijafame/article/view/174. Acesso em: 22 sept. 2026.