AYOUBI, Latifa. The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 5, n. 11, p. 425–439, 2024. Disponível em: https://ijafame.org/index.php/ijafame/article/view/1648. Acesso em: 21 sept. 2026.