ELHARISSI, Hanan; GMIRA, Firdaous. La digitalisation, un outil de marketing digital : Analyse quantitative et modélisation économétrique des perceptions des entreprises dans la région Casablanca-Settat. International Journal of Accounting, Finance, Auditing, Management and Economics, [S. l.], v. 5, n. 9, p. 147–167, 2024. Disponível em: https://ijafame.org/index.php/ijafame/article/view/1583. Acesso em: 14 sept. 2026.